OUR STORY

FLAIR was created out of love for the beautiful game. We, Yassine and Redwan Amellal, brothers and passionate footballers ourselves, noticed that the modern increasing focus on statistics and technology was moving the game away from their pure essence. Football is a form of self-expression; with every touch of the ball, thousands of unique stories are painted with the pitch as canvas. We all remember being mesmerised as little kids watching YouTube videos of legends like Zidane and Ronaldinho showcasing their raw artistry while spreading joy all over the globe. That freedom and creativity with which they inspired the next generation, is the sole reason FLAIR was born. Our commitment is to awaken the pure essence of football and give the next generation a chance to fall in love with the game, just like we did.

The Iconic FLAIR Mini Pads

In our mission to encourage players to be free and creative on the field we concluded that comfortable and qualitative accessoires are a nonnegotiable. We found that traditional companies did not really listen to the wishes and feedback of the new generation. With the outdated bulky shin guards as biggest proof. They are heavy, bulky, and often don't stay in place which takes your focus of the game. Players disliked these shin pads to the point that even a lot of our friends that play at the highest level preferred to replace them with materials such as shoe soles or paper. This inspired us to create the now infamous FLAIR Mini Pads. Which now stands for a vessel behind our commitment of reigniting the pure essence of football.

Community

At FLAIR, we are more than just teammates; we are a family, a community of football enthusiasts, each bringing our love for pure football to the field. From local leagues to the Champions League, we share the same passion. We plan to create communities and ways to connect where footballers can share this passion and grow together. As we believe that connecting is one of the best things about football, both on and off the field.

World-Class Talents Joining the FLAIR Movement

FLAIR is more than just a brand; it's a movement—a celebration of soulful spirt and raw artistry of the beautiful game. Many stars resonate with this message, recalling their own childhood enchantment with the magic of football. That’s why world-class talents such as Florian Wirtz, Joshua Zirkzee, Malo Gusto, and many others have embraced the movement and rocking their gear with pride. Not because FLAIR is the biggest brand in the world, but solely for the message it embodies: bringing back the pure essence of football.

Join us on this journey. Play your story.